MISSION STATEMENT
• Assist B2B Development Senior Manager in initiating and developing specific customer strategy and sales initiatives.
• Work with the Merchandise department and assist the B2B Development Senior Manager in defining assortment solutions for tap hoa, minimart, etc.
• Become the expert of the respective customer group and develop a detailed understanding of customers’ needs and service requirements.
• Partner with SalesForce to implement tools and strategies to approach customers and develop customer portfolio
• Set up a partnership within the Marketing team and across the organization to initiate and coordinate projects required for specific promotions and marketing efforts.
KEY RESULT AREAS
• Supports B2B Development Senior Manager to initiate and develop the target group positioning process by segment through:
- Understanding customers, competitors, and solutions (market research)
- Defining the business propositions: range, price, merchandising (by segment), and marketing & communication (promotion)
• Initiate customer support & partnership program to the life cycle phase by:
- Understanding the business, needs, and market drivers of the core target groups
- Working on developing processes, tools, and solutions to support the customer by providing target-appropriate products and services
• Set up listening channels with key customers and within SalesForce and Operations organization to establish a rich source of information and knowledge serving as the base upon which further strategies like assortment & product development, pricing policy, loyalty program, customer approach, and Customer services can be developed.
• Initiate, develop, and maintain a communication plan for various departments and a training program for the Sales Force to improve effectiveness and achieve individual levels of specialization.
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